Hogan Lovells
Brand Identity
Refined the visual language to better distinguish sector content from service-led communications within strict brand guidelines. Introduced a series of controlled refinements – inverting the core 3D graphic, applying deliberate cropping, and developing a more considered image library. The result was a more contemporary, confident brand expression, using bolder photography and clearer hierarchy while remaining fully on-brand.
Branding. Strategy. Conceptual design. Layout.